Taste Tests for the 21st Century Entrepreneur: The Myths

Taste tests aren’t like they used to be. But have they evolved enough?

Over the past few months I’ve met countless food entrepreneurs who have some of the most incredible, daring and, in some cases, transformational ideas. Eighty percent of them will fail. But none of these folks I’ve met think so.

Four out of the five of the aforelinked reasons for failure can be traced to a deceptively simple idea — these companies fail to understand…