Michael Nestrud, Ph.D.Catfishing is traditionally defined as someone who pretends to be someone else online (and…I specialize in a particular type of consumer research, taste tests, that are themselves a special type of product testing. A few years…9 min read·Mar 4, 2021----
Michael Nestrud, Ph.D.Gustatory Illusions & Cognitive CollusionLook at the below optical illusion. How many black dots can you find? At the very bottom of this post is the answer. Read on for an…5 min read·Apr 21, 2020----
Michael Nestrud, Ph.D.Investors are buying Fake Meat but consumers are cautious. Neuro-Sensory Science tells us why.Fake Meat is Hype. The preceding graph shows the rise of consumer awareness (black line, Google Trends) and overlays the stock price of…8 min read·Aug 26, 2019--1--1
Michael Nestrud, Ph.D.The 21st Century Food Entrepreneur’s Consumer JourneyIn my last article I presented a series of sensory myths and said to “Trust your gut, but allow yourself to be wrong by collaborating with…5 min read·Jun 11, 2019----
Michael Nestrud, Ph.D.Taste Tests for the 21st Century Entrepreneur: The MythsEntrepreneurs and entrepreneurial-minded organizations are approaching taste tests all wrong.5 min read·May 10, 2019----