Michael Nestrud, Ph.D. – Medium

Michael Nestrud, Ph.D.

Michael Nestrud, Ph.D.

Catfishing is traditionally defined as someone who pretends to be someone else online (and…

I specialize in a particular type of consumer research, taste tests, that are themselves a special type of product testing. A few years…

9 min readMar 4, 2021

--

Catfishing is traditionally defined as someone who pretends to be someone else online (and…

--

Michael Nestrud, Ph.D.

Gustatory Illusions & Cognitive Collusion

Look at the below optical illusion. How many black dots can you find? At the very bottom of this post is the answer. Read on for an…

5 min readApr 21, 2020

--

Gustatory Illusions & Cognitive Collusion

--

Michael Nestrud, Ph.D.

Investors are buying Fake Meat but consumers are cautious. Neuro-Sensory Science tells us why.

Fake Meat is Hype. The preceding graph shows the rise of consumer awareness (black line, Google Trends) and overlays the stock price of…

8 min readAug 26, 2019

--

1

Investors are buying Fake Meat but consumers are cautious. Neuro-Sensory Science tells us why.

--

1

Michael Nestrud, Ph.D.

The 21st Century Food Entrepreneur’s Consumer Journey

In my last article I presented a series of sensory myths and said to “Trust your gut, but allow yourself to be wrong by collaborating with…

5 min readJun 11, 2019

--

The 21st Century Food Entrepreneur’s Consumer Journey

--

Michael Nestrud, Ph.D.

Taste Tests for the 21st Century Entrepreneur: The Myths

Entrepreneurs and entrepreneurial-minded organizations are approaching taste tests all wrong.

5 min readMay 10, 2019

--

Taste Tests for the 21st Century Entrepreneur: The Myths

--

Michael Nestrud, Ph.D.

Michael Nestrud, Ph.D.

Founder of MNC; Sensory Scientist; Culinary Psychologist; Connects organizations to the hearts, minds & taste buds of their consumers. www.mnestc.com

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams