Michael Nestrud, Ph.D. – Medium

Michael Nestrud, Ph.D.

Catfishing is traditionally defined as someone who pretends to be someone else online (and…

I specialize in a particular type of consumer research, taste tests, that are themselves a special type of product testing. A few years…

Mar 4, 2021

Catfishing is traditionally defined as someone who pretends to be someone else online (and…

Mar 4, 2021

Gustatory Illusions & Cognitive Collusion

Look at the below optical illusion. How many black dots can you find? At the very bottom of this post is the answer. Read on for an…

Apr 21, 2020

Gustatory Illusions & Cognitive Collusion

Apr 21, 2020

Investors are buying Fake Meat but consumers are cautious. Neuro-Sensory Science tells us why.

Fake Meat is Hype. The preceding graph shows the rise of consumer awareness (black line, Google Trends) and overlays the stock price of…

Aug 26, 2019

Investors are buying Fake Meat but consumers are cautious. Neuro-Sensory Science tells us why.

Aug 26, 2019

The 21st Century Food Entrepreneur’s Consumer Journey

In my last article I presented a series of sensory myths and said to “Trust your gut, but allow yourself to be wrong by collaborating with…

Jun 11, 2019

The 21st Century Food Entrepreneur’s Consumer Journey

Jun 11, 2019

Taste Tests for the 21st Century Entrepreneur: The Myths

Entrepreneurs and entrepreneurial-minded organizations are approaching taste tests all wrong.

May 10, 2019

Taste Tests for the 21st Century Entrepreneur: The Myths

May 10, 2019

Michael Nestrud, Ph.D.

Michael Nestrud, Ph.D.

Founder of MNC; Sensory Scientist; Culinary Psychologist; Connects organizations to the hearts, minds & taste buds of their consumers. www.mnestc.com

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