Michael Nestrud, Ph.D.Catfishing is traditionally defined as someone who pretends to be someone else online (and…I specialize in a particular type of consumer research, taste tests, that are themselves a special type of product testing. A few years…Mar 4, 2021Mar 4, 2021
Michael Nestrud, Ph.D.Gustatory Illusions & Cognitive CollusionLook at the below optical illusion. How many black dots can you find? At the very bottom of this post is the answer. Read on for an…Apr 21, 2020Apr 21, 2020
Michael Nestrud, Ph.D.Investors are buying Fake Meat but consumers are cautious. Neuro-Sensory Science tells us why.Fake Meat is Hype. The preceding graph shows the rise of consumer awareness (black line, Google Trends) and overlays the stock price of…Aug 26, 20191Aug 26, 20191
Michael Nestrud, Ph.D.The 21st Century Food Entrepreneur’s Consumer JourneyIn my last article I presented a series of sensory myths and said to “Trust your gut, but allow yourself to be wrong by collaborating with…Jun 11, 2019Jun 11, 2019
Michael Nestrud, Ph.D.Taste Tests for the 21st Century Entrepreneur: The MythsEntrepreneurs and entrepreneurial-minded organizations are approaching taste tests all wrong.May 10, 2019May 10, 2019